PARALLAX by Ohad Zlotnick אוהד זלוטניק
PARALLAX by Ohad Zlotnick
PARALLAX | About
Zlotnick was born in June 1985 in Jerusalem, Israel, lived two years in Boston, USA and now lives and designs in the Israeli city of Haifa.
PARALLAX
The 3D font "PARALLAX" translates the grid rules of the Hebrew font "Haim" into 3D forms. These forms generate a new kind of font that exists in 3d space and interacts with viewer's viewpoint. New forms are being created as the viewer moves and changes his viewpoint.
From different points in space the viewer sees different representation of the letters. At one particular point, on the third floor overlooking the gallery, the font looks flat, as if it was the 2D font “Haim". This is a new type of font that it takes place in three - dimensional and creates a new interaction with the viewer. Any movement of the viewer reveals new forms, 3d and 2D representations of the Hebrew alphabet.
The name of the font "Parallax" comes from the optical phenomenon which enables it to exist. Parallax - The apparent change in the relative position of two points due to a change in the position of the observer.
Exhibitions
ISRAEL - Jul. 2012 - The Neri Bloomfield School of Design
ISRAEL - May. 2013 - 'Fresh Paint' 2013
CHINA - Aug. 2013 - Solar Decathlon China 2013
ISRAEL - Jan. 2014 - Rishon Lezion Municipal Gallery
ISRAEL - Jan. 2014 - 'Ha'Achsadra' Gallery
USA - Mar. 2014 - Sarasota Art Cente
Lectures and Artist Talks
ISRAEL - May. 2012 - Pecha Kucha 13
ISRAEL - May. 2012 - Weizmann Institute of Science
USA - Mar. 2014 - Sarasota Art Center
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